Enterprise SaaS Startup (Salesforce/ServiceNow Competitor)

How Agency helped Kizen achieve 10x revenue growth within a year

At-a-Glance Impact

Revenue Transformation

Escalated from ~$1.5M ARR to pursuing $1M–$10M+ enterprise deals.

Landmark Contract Win

Secured a $20M engagement that reshaped market perceptions.

Massive Organic Growth

Boosted Google traffic by 225% and SERP impressions by 687% in under eight months.

Cost-Efficient Lead Generation

Landed qualified enterprise leads for under $300 each—despite rivals outspending them 1,000:1.

AI-Driven Ops

Leveraged no-code and offshore teams at <$30K/year to scale output.

Resonant Rebrand

Overcame “just another startup” stereotypes to earn enterprise credibility.

Data-Backed Iteration

Refined campaigns based on real-time insights, focusing resources on top-performing channels.

Seen enough?

Let’s chat to see if we can drive similar results for you.

The Challenge

Kizen had engineered a groundbreaking no-code enterprise platform for automating operations, analytics, and more — but despite years of effort, they struggled to achieve meaningful revenue growth. With around $1.5M in ARR, an unclear ICP, no profitable marketing campaigns, and no strong brand positioning, Kizen was being overshadowed by far better-funded rivals.

They needed a way to break through the noise, strengthen their credibility, and attract high-value enterprise clients — without matching the massive spend of industry giants.

They needed:

A sharper ideal customer profile (ICP) to zero in on high-value enterprise prospects

A credible brand identity that was compelling enough to rival well-funded incumbents

A lean content engine to establish authority without blowing through marketing dollars

Streamlined lead generation that outsmarted, not outspent, competitors

Our Approach

By combining a refined ideal customer profile (ICP), targeted serviceable obtainable market (SOM), lean but powerful content initiatives, and data-driven automation, we created a framework that fueled their ambitious growth goals — with a fraction of competitors’ massive budgets.

Here’s how we made it happen:

Data-Focused Growth & Automation

Smart PPC & Cold Outreach
Continuous Testing
Behavioral Segmentation
Scalable No-Code Frameworks

Narrowing the ICP & Rebranding

Focused Messaging
Credible Brand Elements
Tailored Social Content
Cross-Industry Appeal

High-Volume, Lean Content Engine

AI & Offshore Talent
Thought Leadership Push
Editorial Consistency
Ongoing SEO Optimization

Looking Ahead

By homing in on their ICP, embracing an AI-driven content strategy, and using automation to target specific pain points, this no-code SaaS disruptor demonstrated that focus and data can overcome even the heaviest ad budgets.

Their success underscores how strategic branding, lean operations, and continuous iteration can open doors typically reserved for bigger players — and paves the way for further expansion in the enterprise automation space.

Ready to Define Your Own Growth Trajectory?

At Agency, we help businesses capitalize on their strengths, refine their messaging, and scale with precision — no matter the odds. If you’re ready to pinpoint your ICP, build a brand that resonates, and outperform well-funded competitors on a lean budget, let’s talk.