Never Make Another Lackluster Marketing Hire
Assessing Marketing Agencies & Professionals Is Hard - Let Us Help
Assess Accurately
By the time you’re done reading this page, you’ll know why past hires haven’t worked out, and how to assess marketers accurately.
Proceed Confidently
Total peace of mind whether you’re vetting prospective marketing professionals yourself or have the budget to invest in outside help.
Chat It Out With Experts
Regardless of what you decide or whether we end up working together, our marketing experts are available to get you on track.
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
— Red Adair, the man who inspired “Hellfighters”
Most Leaders Are Painfully Familiar With the Cost of Lackluster Marketing Hires
Hiring for a technical skill that you’re not intimately familiar with is hard. Like… really hard.
Which is a shame, because anyone who’s ever made an outstanding marketing hire would tell you it’s among the highest-ROI “puzzle pieces” that any business leader can drop into place.
Marketing expertise can’t be accurately gauged by an attractive portfolio, KPIs from past campaigns, or even by checking references.
They’re helpful, but not the main determinant of a professional who will succeed again in the future.
The Main Determinants of Future Marketing Success
Influence Expertise
Leading marketing talent recognizes that aesthetics, positioning, and targeting collectively play a major role in success or failure — but that no individual element succeeds or fails alone.
All of these elements must be intentionally crafted with a focus on what actually matters: influencing human behavior. Everything else is peripheral.
Dynamism & Flexibility
No two brands, audiences, or marketing channels are identical, which is why past performance alone isn’t a reliable indicator of future success with agencies or executives.
No matter their level of past experience or foresight, marketing professionals will always encounter obstacles that were impossible to see from the outset.
This makes dynamism and adaptability critically important in any marketing asset you recruit - internal or external, part-time or full-time.
Ending Costly Marketing Hires
Accurately assessing whether a candidates’ approach to influence incorporates the latest from behavioral and consumer psychology, plus evaluating their dynamism & flexibility, will determine whether the executive, agency, or fractional leader you hire is likeliest to yield substantial ROI or cost you tens of thousands of dollars.
That’s just in terms of wasted budget — it doesn’t represent the significantly more expensive indirect costs of wasted time and lost opportunity.
Predicting future marketing performance accurately is what our experts at Agency do best.
Choose Your Own Adventure…
DIY, DWY, or DFY.
Whether you’re...
- Vetting candidates independently (“do it yourself”),
- Handing off just a portion (“done with you”),
- Or seeking help from start to finish (“done for you”)...
Our marketing consultants are here to chat if you need help.
Done With You vs. Done For You
Which path is right for you?
If you recognize the significant ROI that a marketing veteran can bring to the hiring process, but aren’t sure if you want to augment your own efforts or hand it off to them completely -
Reflect objectively on your in-house marketing expertise and budget. More in-house expertise and/or a limited budget most likely means DWY is your best option, unless limited internal bandwidth requires DFY.
Your Trusted Team of Collaborators
Teamwork makes the dream work.
Agency’s professionals come alongside your internal resources and team, tailoring their assistance specifically and exclusively to only what you need.
This delivers the perfect balance between your needs and the investment required for expert help, from as low as 10%-assisted help to 100% DFY.
Everything You Need in a Single Report
Delivered in an easy-to-digest & refer-back-to format.
Our veteran marketing consultants with a proven history of performance can provide everything from:
- A one-time technical interview for a prospective executive or agency that you’ve identified (DWY) to…
- A list of the top candidates we sourced ourselves through all stages of the interview process (DFY).
Every client receives an incredibly thorough report detailing the candidate’s culture fit, leadership style, management preferences, individual ratings for your job description’s most important skills, and more.
Schedule a Pressure-Free Chat
Not a presentation, not a sales pitch — a conversation.
If you recognize how valuable this service might be to your organization, how it can significantly accelerate growth, and/or the immediate cost savings you’ll realize from avoiding a bad hire, we’d love the opportunity to explore your needs and advantage your business using our experience.
For an idea of what Agency’s experts bill for these services, please see below:
Agency Vetting
Evaluate your current or prospective marketing agency with an international marketing leader.
- Have us evaluate past or present campaigns
- Avoid paying for services without getting results
- Get peace of mind & complete certainty
Non-Executive Vetting
Expert, 100% tailored guidance for any non-executive role (internal or external) in your organization.
- Avoid toxic or draining team members
- Find the perfect fit for your culture & role
- Invest in training knowing it will pay off
Executive Vetting
Veteran leaders versed in the latest marketing tactics and technology to help you find your perfect candidate.
- Virtually eliminate the odds of a costly mistake
- Recruit a thoroughly vetted, proven performer
- Steer clear of wasting 5-6 figures of your budget
Take Comfort in Our 100% Guarantee
All professional vetting services are guaranteed for six months.
If we recommend a professional who’s terminated because they didn’t meet or exceed your expectations within the first six months, we’ll provide the service you purchased again at a 100% discount until you find the perfect marketing professional(s) for your needs.